Debt Defaults and Small Cars: Americans Are Europeans Now

Matthew DeBord has written about the auto industry for Slate, the New York Times, the Washington Post, the Los Angeles Times, and the Huffington Post. He has appeared on MSNBC, NPR, HDNet, and Russian TV to discuss the business of cars. He has given presentations on sustainable transportation and the future of mobility and helped put together Art Center College of Design's summits on sustainability. In 2010, his work for Slate's The Big Money was submitted for a National Magazine Award for blogging. In addition to covering cars, he has written about wine and published two books on the subject. He lives in Los Angeles and drives a 1998 Saab 900S but has his eye on an electric motorcycle.

How appropriate that on Bastille Day it becomes clear that Americans are closer to their European cousins than at any time in the recent past. Threat of a sovereign-debt default, just like Greece and maybe now Italy? Check. And on the auto front, a deluge of peppy little U.S.-made rides that would make a Frenchman smile.

And for so long they scoffed!

Compact, versatile, fuel-efficient hatchbacks have always delighted auto journalists. Great MPGs, tasty handling, and small pickup-truck-like cargo capacity when the rear seats are folded down — what’s not to love?

Evidently, everything, as wave upon wave of hatchbacks and small, Euro-style wagons have found a niche buyership in the U.S. but never captured the national imagination like sedans and SUVs.

But perhaps it’s just that the Euro-car argument needs to be made over… and over… and over… and over before it finally gains traction. I mean, it’s not like European rides haven’t been extremely successful in the U.S. It’s just that success has been limited to vehicles that typically sell for way, way more than $15,000 and have badges like BMW and Audi affixed to their grilles.

Luxury in small packages

Large and midsize European sedans have been a fixture in the American market for decades and have inspired Detroit to raise its game in this front. But snappy small cars have been confined to the design-centric audiences that appreciate the MINI Cooper or the Fiat 500. When it comes to more basic transportation, the history of little wheels is a history of cutting corners. Or sometimes leaving the corners out, altogether. (What, you mean you want air conditioning on that thing?

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