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KRAFT FOODS ANNOUNCES EXECUTIVE LEADERSHIP CHANGE IN EUROPE

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"We sincerely thank Mike for his contributions to turning around our European business, which has now delivered five consecutive quarters of top- and bottom-line growth," Rosenfeld said. "It's disappointing to say good-bye to a talented colleague, but we respect Mike's decision, which will allow him to be closer to his family in the U.K.  We wish him the very best."

Rosenfeld continued, "Fortunately, we have a strong bench, and Tim is a talented and highly successful leader who can quickly transition into this role.  Tim has nearly 20 years with the company.  He has experience in multiple categories and geographies, including intimate knowledge of our European and global chocolate businesses.  I'm confident that Tim's expertise and leadership skills will enable him to seamlessly build on the great results that our European team has been delivering."

Cofer began his career with the company in 1992 and has progressed through a number of marketing, strategy and general management roles.  Most recently, he has served as Senior Vice President, Global Chocolate Category Team.  Prior to this, Cofer was Senior Vice President, Strategy and Integration, leading the global integration team following the acquisition of Cadbury in early 2010.  Cofer was the architect of the company's European chocolate category model (2003-2006).  His career has also included successful tenures leading the Oscar Mayer business (2007) and the company's U.S. pizza business (2008-2010), where he delivered significant revenue growth, margin expansion and consistent market share gains.  

Cofer earned his MBA from the University of Minnesota and his bachelor's degree in economics and political science from St. Olaf College.

About Kraft Foods

Northfield, Ill.-based Kraft Foods Inc. is a global snacks powerhouse with an unrivaled portfolio of brands people love.

Dartmouth / Tuck Essay Topic Analysis 2011-2012 « Clear Admit: MBA ...

Tuck’s essay topics for the coming admissions season maintain the same themes from previous years, suggesting an enduring focus on teamwork, leadership and the applicants’ unique characteristics.   Questions 1, 2 and 4 each return unchanged from last year’s version, whereas essay three has undergone a minor revision, with the focus shifting from a personal or professional hurdle toward a broader framing that captures the candidate’s response to failure or adversity.

As has been the case for the past several years, the admissions committee does not specify a word or page limit for its essays.  They have hinted, though, that most candidates find 500 words to be sufficient for each of their responses, and this year state a bit more strongly than previously that applicants should “work hard” to keep their responses close to this length.  The admissions committee also states that all essays should be double-spaced.

Let’s take a closer look at each of Tuck’s questions: This is a rather straightforward career goals essay . The one way that it differs from those of most other schools is that rather than simply inquiring about the basis of an applicant’s interest in the program, Tuck wants to hear the reasons it might be the best of the candidate’s options. Navigating this issue will require a fair amount of research, as it will be important to identify some features that are truly unique to Tuck and very relevant to one’s goals, background and/or interests. This prompt also makes it essential that applicants define their career goals as specifically as possible in order to clearly demonstrate the logical connection between their own interests and goals and the main objectives of Tuck’s program.

As is the case with most schools, demonstrating an understanding of the unique merits of Tuck’s program is crucial to an effective response to this question. Taking the time to learn about the school’s curriculum, special programs and extracurricular activities – whether through a visit to campus, conversation with alumni or reading the Clear Admit School Guide to Tuck – will pay dividends here.

Essay 2: Discuss your most meaningful leadership experience. What did you learn about your own individual strengths and weaknesses through this experience? This question calls for a careful balance between the individual and external. To fully address the first part of the prompt, applicants will need to clearly outline the leadership experience, explaining how they approached the leadership task, as well as the ways how their efforts affected others and the organization’s bottom line.  The meaning inherent in this experience can take any number of forms – perhaps you produced dramatic results on a project or simply learned a practical lesson about teamwork – but whatever its source, this should be built into the essay along with a picture of the overall process.

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